Trademark Basics is a comprehensive overview designed to provide attorneys with a foundational understanding of trademark law. Throughout the course, participants will gain valuable insights into various aspects of intellectual property, enabling them to discern when legal issues pertain to copyright, patent, trademark, or trade secrets. Dispelling common misconceptions, the class delves into misunderstandings surrounding the trademark system. It walks viewers through the U.S. Patent and Trademark Office process for trademark registration and emphasizes the critical steps to be taken before embarking on an application for protection. Furthermore, the class includes a detailed examination of risk assessment in relation to trademark availability and registration. Participants will also receive a step-by-step guide to filing trademark applications with the U.S. Patent and Trademark Office. Additionally, the course covers essential considerations for navigating contested trademark proceedings, both with the Trademark Trial and Appeal Board and in Federal Court. Lastly, attorneys will explore strategies for clients to offset the expenses associated with trademark protection.

Key topics to be discussed:

• The different types of intellectual property, so that you can identify when issues relate to copyright, patent, trademark, or trade secrets
• Common myths and misperceptions that 95% of people believe about the trademark system
• The most important thing you need to do before you even think about registering a trademark for a client
• Analyzing risk related to the availability of a trademark for use and registration
• A step-by-step walkthrough of an application for registration with the U.S. Patent and Trademark Office
• Important considerations involved in contested trademark proceedings with the Trademark Trial and Appeal Board and in Federal Court
• Ways that clients can offset the cost of trademark protection

Date / Time: November 1, 2023

Closed-captioning available