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Session I - Social Media Agreements & Business Considerations – Alex Loveyko
Explore strategies for negotiating social media agreements for influencer clients, ensuring fair terms and legal compliance. Delve into the complexities of negotiating sponsorship and endorsement agreements on behalf of brand clients, navigating FTC rules, and integrating essential contractual provisions. Additionally, learn how to guide social media platform clients through the launch of their projects, balancing innovation with legal safeguards. Gain valuable insights and practical tips to navigate the evolving landscape of social media business agreements effectively.
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Session II - The Future of Endorsement/Testimonial/Influencer Marketing – Nerissa Coyle McGinn
As social media evolves, so does social media marketing. And one of the biggest trends in social media marketing is influencer marketing. As review of endorsement from the right influencers can launch a product from obscurity to being the hottest thing on the internet. But this type of marketing has its risks. In this session, we will discuss what these risks are and what the future holds for endorsement/testimonial/influencer marketing.
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Session III - IP Compliance: Protecting Yourself from DMCA Takedowns and Defamation Claims – Ana Juneja
This session will explore the complex terrain of legal issues surrounding advertising and content creation. This session covers key topics including the use of copyrighted material without permission and how to navigate licensing requirements to stay compliant. We'll delve into the intricacies of DMCA takedown notices, offering guidance on responding to and issuing these notices properly. Trademark concerns are also addressed, helping you understand common pitfalls and best practices. Additionally, we'll discuss defamation dangers in the context of negative reviews and public statements, providing practical tips to avoid legal risks while maintaining transparency and integrity in your communications.
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Session IV – Navigating Negative Option Programs and Requirements – Katelyn Patton
“Negative options,” according to the FTC, refer broadly to a category of commercial transactions in which sellers interpret a consumer’s failure to take an affirmative action (for example, to reject an offer or to cancel an agreement) as assent to be charged for products or services. They include continuity plans, automatically renewing subscriptions, and free trial conversion offers. The negative option landscape has been quite active over the last few years, at both the federal and state level, with new laws enacted, existing laws updated, and more of both on the horizon. This session will provide an overview of the legal landscape and key takeaways in light of federal law and rulemaking activity, new state requirements, and recent enforcement actions.
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Session V - Rules for Achieving High ROI with Ethical Advertising – Sasha Berson
In this course on ethical advertising for law firms, learn to maximize ROI while upholding integrity. Explore ethical guidelines and effective strategies to attract and engage clients authentically. Gain actionable insights to craft compelling campaigns that drive results while maintaining trust and credibility.
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Closed-captioning available
Alex Loveyko | ChaseLawyers
Alexander Loveyko, Esq., a New York-licensed attorney based in Miami, specializes in intellectual property and entertainment law at ChaseLawyers®. He has a proven track record of assisting brands and influencers with their unique legal needs in the rapidly evolving digital landscape. Mr. Loveyko expertly navigates the complexities of social media technology projects, offering comprehensive legal support for advertising and transactional agreements, deals between brands and influencers, as well as new social media projects that similarly need to be guided when it comes to staying within the boundaries of social media, advertising, privacy and copyright laws.
Additionally, he has experience in organizing and managing online sweepstakes and contests, involving brands, third-party sponsors, organizers of sweepstakes, and influencers tasked with promoting a specific contest, providing end-to-end legal oversight to safeguard both the brands and their participating audiences. With a deep understanding of the challenges and opportunities presented by the internet and social media, Mr. Loveyko is a trusted advisor to clients looking to maximize their online presence while minimizing legal risks.
Nerissa Coyle McGinn | Loeb & Loeb LLP
Nerissa Coyle McGinn’s practice focuses on matters involving the convergence of advertising and promotions, emerging media, technology, privacy, and intellectual property law. She has experience advising on matters involving the Children’s Online Privacy Protection Act (COPPA) and the Children’s Advertising Review Unit (CARU).
Nerissa works with many of the best-known brands in the country, including H&R Block and the Wm. Wrigley Jr. Co. and its confection brands. Embracing a business-minded approach, she helps clients develop new brand assets and assists them in promoting and advertising their brands and products.
Clients — including Turner Broadcasting and its programming properties, for which she handles trademark clearances for new shows, web properties, interstitials, and sweepstakes — regularly turn to Nerissa for trademark counselling services.
In the advertising and promotions facet of her practice, she works with clients on sweepstakes review, copy review, and promotion design and fulfilment, with an emphasis on internet and interactive advertising and promotions.
Ana Juneja | Ana Law
As an award-winning intellectual property attorney and the founder of Ana Law®, Ana Juneja helps celebrities, athletes, influencers, start-ups, entrepreneurs, and corporations secure + monetize their brands and ideas in the US and abroad.
Ana Law® is the first and only law firm that offers flat-fee, 100% guaranteed patent, trademark, and copyright services. Ana has a 100% success rate and often speaks on important topics such as emerging legal issues surrounding security, AI, and social media.
Additionally, Ana has extensive experience with social media intellectual property infringement issues. Ana’s insider connections with premier media agencies allow her to have direct access to key social media platforms, such as Meta (Facebook/Instagram), TikTok, and Twitter. These essential services are an important component of the brand protection strategy for Ana’s celebrity, athlete, & influencer clients.
Katelyn J. Patton | Frankfurt Kurnit Klein & Selz PC
Katelyn J. Patton is an associate at Frankfurt Kurnit, where she advises clients in a broad range of industries on advertising, marketing, regulatory, and intellectual property matters. She is recognized by Best Lawyers in America in the 2021-2024 “Ones to Watch” editions for Commercial Litigation.
Ms. Patton counsels on a wide variety of advertising law issues, including copy and content review, claims substantiation, and compliance with federal, state, and local consumer protection laws and guidelines. She represents advertisers in regulatory investigations and litigation, including before the Federal Trade Commission, and in competitive advertising disputes before the National Advertising Division. She co-authored the USA chapter of Chambers and Partners, “Advertising & Marketing 2023 Law and Practice” guide.
Prior to joining Frankfurt Kurnit, Ms. Patton was an associate in the Advertising and Marketing Group at Venable LLP, where she represented companies and individuals before the Federal Trade Commission, Department of Justice, and state attorneys general, as well as in private litigation. Her previous legal experience also includes intellectual property counseling and litigation, including before the Trademark Trial and Appeal Board.
As a student at Fordham University School of Law, Ms. Patton was an inaugural member of a first-of-its-kind privacy education program aimed at engaging middle school students in discussions about privacy and technology. She was also Managing Editor of the Fordham Intellectual Property, Media & Entertainment Law Journal. Prior to law school, Ms. Patton worked in marketing communications and government affairs for a leading industry trade association, whose initiatives included advocacy and lobbying efforts in Washington on behalf of business-tobusiness media companies.
Ms. Patton is admitted to practice in New York and the federal courts in the Southern and Eastern Districts of New York.
Sasha Berson | Grow Law Firm
Sasha, the Legal Marketing Consultant at Grow Law Firm in Chicago, boasts extensive business acumen. He co-founded a lending company, scaling it from 2 people to a top-20 multibillion-dollar enterprise before transitioning to consulting. His consulting practice focuses on aiding small and mid-sized businesses to achieve their goals, drawing from his entrepreneurial experience to offer practical solutions.
Co-authoring the bestselling book “Successonomics” propelled Sasha towards specializing in attorney marketing. He aims to deliver tailored services that directly impact clients’ bottom lines. At Grow Law Firm, Sasha optimizes marketing efforts, driving maximum revenue growth for legal industry professionals.
Before joining Grow Law Firm, Sasha expanded into a web development firm with a significant legal clientele, recognizing the unique marketing challenges facing attorneys. To address these challenges, Sasha and his team of over 40 attorney marketing experts have devised a systematic approach, creating high-performance websites and delivering impactful law firm marketing campaigns that attract more prospects while maintaining a reasonable client acquisition cost.
Today, Sasha combines his legal marketing expertise with a sincere dedication to assisting law firms in real-time growth, solidifying his position as a trusted consultant in the legal industry.
Session I – Social Media Agreements & Business Considerations | 9:40am – 11:50am
Break | 10:40am – 10:50am
Break | 11:50am – 12:00pm
Session II – The Future of Endorsement/Testimonial/Influencer Marketing | 12:00pm – 1:00pm
Break | 1:00pm – 1:10pm
Session III – IP Compliance: Protecting Yourself from DMCA Takedowns and Defamation Claims | 1:10pm – 2:10pm
Break | 2:10pm – 2:20pm
Session IV – Navigating Negative Option Programs and Requirements | 2:20pm – 3:20pm
Break | 3:20pm – 3:30pm
Session V – Rules for Achieving High ROI with Ethical Advertising | 3:30pm – 4:30pm
only $395 yearly
only $395 yearly