Has The Government Finally Found The Formula to Stop Robocalls?: How new TCPA and TSR changes may stop billions of calls but will also make it much harder for marketers to stay in business

The Telephone Consumer Protection Act and Telemarketing Sales Rules provide the backbone law that regulated robocalls in this nation. These laws, which govern call centers, marketers, and lead generators, have traditionally left gaps that allowed robocalls to proliferate nearly limitlessly.

The Commissions—FCC and FTC—that regulate the activities of these entities have finally figured out the source of billions of unwanted calls and are looking to act aggressively. Incredibly important proceedings are happening right now by both the FCC and the FTC that are looking to dramatically change the rules to stop these calls—but is the government acting in haste and overreaching in a way that will hurt consumers?

Join the Czar—Eric J. Troutman— as he breaks down the MASSIVELY important proceedings being undertaken by the FTC and the FCC right now. How did these proceedings come to be? What is being considered? What is the FTC’s current marketing “sweep.”? What is the FCC’s NPRM and how does it impact callers? How are robocalls being regulated today and how might that change in light of these new developments? And most of all—what can businesses in the direct-to-consumer and digital marketing worlds do in light of these new and sweeping changes?

Key topics to be discussed:

• FTC and the FCC proceedings
• What is the FTC’s current marketing “sweep.”?
• What is the FCC’s NPRM and how does it impact callers?

Date / Time: September 26, 2023

Closed-captioning available