Bringing a False Advertising Claim: Claims, regulations, and AI creating ads

Jeffrey Edelstein
Jeffrey Edelstein
Manatt, Phelps & Phillips

Jeff Edelstein is one of the leading advertising, marketing, and media lawyers in the United States. He represents clients in all areas of advertising, marketing, and media law.

Monica Kulkarni
Monica Kulkarni
Manatt, Phelps & Phillips

Monica Kulkarni is an Advertising, Marketing and Media associate in Manatt’s New York office with experience in advertising and intellectual property law.

On-Demand: September 26, 2023
This class is included in the myLawCLE All-Access Pass

Subscribe to myLawCLEs All-Access Pass...
Get this course, plus over 1,000+ of live webinars.
Learn More
MCLE Credit Information:

Select Your State Below to View CLE Credit Information

1.5 hour CLE
Tuition: $195
Training 5 or more people?

Sign-up for a law firm subscription plan and each attorney in the firm receives free access to all CLE Programs

Program Summary

This webinar will cover basic principles of advertising law, how to bring a false advertising claim (including industry self-regulation options), federal and state enforcement, and available remedies. We will also cover the legal challenges presented when using artificial intelligence (AI) in advertising—a hot topic in the industry—and present guidelines that advertisers and their counsel should follow to help mitigate risk when using AI to create ads.

Key topics to be discussed:

  • Basic principles of advertising law
  • Advertising claims
  • Substantiation for claims
  • Puffery
  • False advertising claims
  • Industry self-regulation
  • Federal and state enforcement and remedies
  • Guidelines for creating ads using AI

Date / Time: September 26, 2023

Closed-captioning available

Speakers

Jeffrey Edelstein_myLawCLEJeffrey Edelstein | Manatt, Phelps & Phillips, LLP

Jeff Edelstein is one of the leading advertising, marketing, and media lawyers in the United States. He represents clients in all areas of advertising, marketing, and media law. Jeff has developed a well-earned reputation for the numerous successes he has achieved on behalf of leading companies involved in false advertising challenges before the National Advertising Division (NAD) and the National Advertising Review Board (NARB) of the Council of Better Business Bureaus, the primary self-regulatory bodies of the advertising industry; the television networks; and in the courts. His practice also includes reviewing advertising for legal acceptability on behalf of many advertising agencies and advertisers; obtaining network and other media clearance; handling matters before the Federal Trade Commission; representing clients in false advertising cases; advising clients on trademark, copyright, right of publicity and other intellectual property matters; and negotiating and drafting advertising and entertainment contracts, including talent, sponsorship, and social media contracts. Prior to joining Manatt, Jeff was a partner at the New York law firm Hall Dickler Kent Goldstein & Wood, LLP.

Upon graduation from law school, Jeff joined the Federal Trade Commission and served in the General Counsel’s office. He later became Attorney-Advisor to FTC Commissioner Elizabeth Hanford Dole. He then became Director of Broadcast Standards and Practices of the American Broadcasting Company, where he supervised commercial clearance for television and radio broadcast and false advertising challenges.

 

Monica Kulkarni_myLawCLEMonica Kulkarni | Manatt, Phelps & Phillips, LLP

Monica Kulkarni is an Advertising, Marketing and Media associate in Manatt’s New York office with experience in advertising and intellectual property law. She represents clients in transactional and compliance matters in all areas of advertising, marketing, and media law.

Before joining Manatt, Monica was an associate with the advertising law group of a national law firm. In this role, she focused on consumer protection and data privacy compliance matters for major brands and companies. Monica also assisted with cases and proceedings in front of the National Advertising Division and the Federal Trade Commission.

During law school, Monica served as a judicial intern to the Honorable George Russell III of the U.S. District Court for the District of Maryland. She also was a student attorney with the University of Maryland School of Law Intellectual Property and Entrepreneurship Clinic and a student volunteer with the Maryland Volunteer Lawyers for the Arts, where she advised artists and small-business owners on business- and intellectual property–related matters.

Agenda

I. Basic principles of advertising law | 1:00pm – 1:15pm

II. Advertising claims | 1:15pm – 1:30pm

III. Substantiation for claims | 1:30pm – 1:40pm

IV. Puffery | 1:40pm – 1:45pm

V. False advertising claims | 1:45pm – 2:00pm

Break | 2:00pm – 2:10pm

VI. Industry self-regulation | 2:10pm – 2:20pm

VII. Federal and state enforcement and remedies | 2:20pm – 2:30pm

VIII. Guidelines for creating ads using AI | 2:30pm – 2:40pm

#1 CLE Access Program

  • Over 1,000 Live CLE Webinars each year
  • All CLE webinars broadcasted in last 12 months
  • Programs covering over 35 practice areas
  • Hot topics & changes in the law
  • All formats: Live, Replay, and On-demand
  • Accreditation in every state

Access every CLE webinar,
every format, all year long!

myLawCLE All-Access Pass

only $395 yearly


Register Now

#1 CLE Access Program

  • Over 1,000 Live CLE Webinars each year
  • All CLE webinars broadcasted in last 12 months
  • Programs covering over 35 practice areas
  • Hot topics & changes in the law
  • All formats: Live, Replay, and On-demand
  • Accreditation in every state

Access every CLE webinar,
every format, all year long!

myLawCLE All-Access Pass

only $395 yearly


More CLE Webinars
Trending CLE Webinars
The Corporate Transparency Act Reporting Obligations
The Corporate Transparency Act Reporting Obligations
Law Offices of Jonathan H. (Jason) Warner, P.A.
On-Demand
IRS Penalty Abatement Made Easy
IRS Penalty Abatement Made Easy
Green & Sklarz, LLC
On-Demand
Gun Trust Law (2024 Edition)
Gun Trust Law (2024 Edition)
Partner, Davenport Evans Lawyers
On-Demand
Revocable Living Trusts from Start to Finish (2024 Edition)
Revocable Living Trusts from Start to Finish (2024 Edition) Thu, November 21, 2024
On-Demand
Live Replay
Lawyers Serving on Boards
Lawyers Serving on Boards
Howard Brod Brownstein, CTP.
Essential Accounting Principles Every Attorney Should Know
Essential Accounting Principles Every Attorney Should Know
LaPorte CPAs & Business Advisors
On-Demand
Creating a Trial Notebook: From A - Z (Including 1hr of Ethics)
Creating a Trial Notebook: From A - Z (Including 1hr of Ethics) Tue, November 26, 2024
On-Demand
Live Replay
Tax Opportunity Zones (2024 Edition)
Tax Opportunity Zones (2024 Edition)
Blank Rome LLP
On-Demand
Litigating Libel and Defamation Cases
Litigating Libel and Defamation Cases
Callahan & Blaine, APLC.
On-Demand
Will Drafting 101 (2024 Edition)
Will Drafting 101 (2024 Edition)
Partner, Davenport Evans Lawyers
On-Demand
Upcoming CLE Webinars
The Current State of Play of Carbon Credit Markets
The Current State of Play of Carbon Credit Markets Fri, November 15, 2024
Live Webcast
Defending Sex Crimes from Investigation to Trial
Defending Sex Crimes from Investigation to Trial Mon, November 18, 2024
Live Webcast
Revocable Living Trusts from Start to Finish (2024 Edition)
Revocable Living Trusts from Start to Finish (2024 Edition) Thu, November 21, 2024
On-Demand
Live Replay
Storytelling for Advocacy
Storytelling for Advocacy Fri, November 22, 2024
Live Webcast
Creating a Trial Notebook: From A - Z (Including 1hr of Ethics)
Creating a Trial Notebook: From A - Z (Including 1hr of Ethics) Tue, November 26, 2024
On-Demand
Live Replay
Using Self-Collection Tools to Gather ESI
Using Self-Collection Tools to Gather ESI Wed, December 4, 2024
Live Webcast
Law Firm Automation Meets AI: A match made in heaven?
Law Firm Automation Meets AI: A match made in heaven? Thu, December 5, 2024
Live Webcast