Trademark Issues in Online Advertising: Liability for misleading use of search engine keywords, keyword search infringement claims, and trademarks in domain name registrations
Courtney Sarnow | Culhane Meadows Haughian & Walsh PLLC
Courtney Sarnow is a partner in the Atlanta office of Culhane Meadows with over twenty-five years of experience in a broad-based transactional practice with a specific focus on intellectual property and technology.
On-Demand:March 27, 2023
$195.001.5 hour CLE
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The days when businesses could ignore on-line marketing are long gone. In today’s increasingly virtual marketplace, a comprehensive strategy for both protecting a company’s marks and maximizing search visibility is crucial. At both stages, a company with actively engaged corporate counsel will not act without considering trademark implications. This seminar will focus on strategies for the on-line business environment and its relationship with specific trademark issues, including domain names and key word search terms. What uses are safe for use in search maximization and how can a Trademark holder protect its interests against deceptive use?
Key topics to be discussed:
Liability for misleading use of search engine keywords
Initial interest confusion in keyword search infringement claims
Trademarks in domain name registrations
Date: May 23, 2023
Courtney Sarnow | Culhane Meadows Haughian & Walsh PLLC.
Courtney Sarnow is a partner in the Atlanta office of Culhane Meadows with over twenty-five years of experience in a broad-based transactional practice with a specific focus on intellectual property and technology. She has developed a distinctly creative and problem-solving approach to address client plans and issues. As a young attorney, Ms. Sarnow learned that focusing on what a client can’t do and shouldn’t do is unnecessarily limiting and seldom helps the client maximize corporate opportunities. Her approach of looking for ways to accomplish corporate goals within an informed legal framework is more valuable for growth focused, technology forward companies than a stereotypical corporate counsel who instinctively thwarts innovation.
Early in her career with Dow, Lohnes & Albertson in Atlanta, she worked in the Mergers & Acquisitions Group and in IP Licensing with traditional clients, as well as some unusual NASCAR and Professional Bull Rider representation thrown in from time to time. This gave her an appreciation for creative clients. After a sojourn in Philadelphia at Temple University as a Teaching Fellow earning an LLM in Law Teaching and studying developing issues in computer law and software licensing, she returned to Atlanta to teach as an Adjunct at Emory Law and develop a practice focused on intellectual property protection and general corporate strategies for artists, inventers and innovative entrepreneurial ventures.
I. Liability for misleading use of search engine keywords | 2:00pm – 2:40pm
II. Initial interest confusion in keyword search infringement claims | 2:40pm – 3:00pm
Break | 3:00pm – 3:10pm
III. Trademarks in domain name registrations | 3:10pm – 3:40pm