Cookies and other online tracking technologies are everywhere yet many companies, and most attorneys, don’t understand what they are, how they work, and the legal implications from using them. As new laws, such as the California Consumer Privacy Act (“CCPA”), the California Privacy Rights Act (“CPRA”), the Colorado Privacy Act (“CPA”), and the Virginia Consumer Data Protection Act (“VCDPA”) impact online tracking technologies, the technologies themselves are changing in response to seismic shifts in the market. This program will provide the technological background that an attorney needs to understand online tracking technologies, CRM-based advertising, and discuss the impact of new legislation on both browser-based and CRM-based advertising.
Key topics to be discussed:
The impact of modern state privacy statutes on online tracking technologies such as cookies
The use of CRM-based advertising technologies such as custom and lookalike audience, and the interaction of those technologies with modern state privacy laws
Date / Time: November 14, 2023
David Zetoony | Greenberg Traurig, LLP
David Zetoony, Co-Chair of the firm’s U.S. Data, Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs, and he has defended corporate privacy and security practices in investigations initiated by the Federal Trade Commission, and other data privacy and security regulatory agencies around the world, as well as in class action litigation.
David receives regular recognitions from clients and peers for his knowledge and experience in the fields of data privacy and security. The National Law Journal named him a “Cybersecurity and Data Privacy Trailblazer,” JD Supra.
Recognized him four times as one of the most widely read names when it comes to data privacy, cyber security, or the collection and use of data, and Lexology identified him six times as the to “legal influencer” in the area of technology, media, and telecommunications in the United States, the European Union, and in the context of cross-border transfers of information. He is the author of the American Bar Associations primary publication on the European General Data Protection Regulation (GDPR) and is writing the American Bar Association’s primary publication on the California Consumer Privacy Act (CCPA).
I. The impact of modern state privacy statutes on online tracking technologies such as cookies | 4:00pm – 4:30pm
II. The use of CRM-based advertising technologies such as custom and lookalike audience, and the interaction of those technologies with modern state privacy laws | 4:30pm – 5:00pm