AdTech, Cookies, Wiretapping, and Banners: The impact of changing laws and changing technology on the world of cookies (2024 Edition)

David A. Zetoony, co-chair | GreenbergTraurig

David Zetoony focuses on helping businesses navigate data privacy and cybersecurity laws from a practical standpoint. David has helped security programs, and he has defended corporate privacy and security practices in investigations initiated by the Federal Trade Commission, and other data privacy and security regulatory agencies around the world, as well as in class action litigation.

DENVER| T: +1 303.685.7425
David.Zetoony@gtlaw.com

David J. Abernethy, shareholder | GreenbergTraurig

Darren J. Abernethy is an ad tech, data privacy and cybersecurity attorney with more than fifteen years of experience, including in Am Law private practice in Washington, D.C. and as Senior Counsel at a leading privacy technology vendor. He advises clients on matters related to digital advertising, privacy and data protection law compliance, data breach management, privacy and data security considerations in M&A, artificial intelligence and FTC best practices.

SAN FRANCISCO| T: +1 415.655.1261
AbernethyD@gtlaw.com

Helena J. Engfeldt, partner | Baker & McKenzie LLP

Helena Engfeldt helps companies around the world expand their businesses internationally especially by taking privacy law compliance global. She is a partner in Baker McKenzie’s International/Commercial Practice Group in San Francisco. She is licensed to practice law in California, New York and Washington.

Helena advises private and public companies (from startups to Fortune 100 companies) on global data privacy law compliance, cross-border transactions and international expansion, and drafting and negotiating commercial agreements. Her clients include artificial intelligence developers and users, e-commerce companies, financial institutions, transportation and logistics companies, healthcare and wellness companies, and telecommunications providers.

SAN FRANCISCO | T: +1 415.984.3842
Helena.Engfeldt@bakermckenzie.com

Session I – Are you ready for It? What companies need to know to be prepared for the death of third party cookies | 1:00pm – 2:40pm

• What is happening to third party cookies? | 1:00pm – 1:20pm
• Alternatives that marketing departments are considering to replace revenue generated by cookies (server-side technologies, CRM-side technologies, Topics API, etc.) | 1:20pm – 1:40pm
• Legal implications for each technology and, specifically, what in-house counsel and privacy professionals should be doing to coordinate with their marketing departments | 1:40pm – 2:00pm

Break | 2:00pm – 2:10pm

• Overview of recent cookie- and tracking-technology-related litigation trends, the application of cookies/trackers to new standards such as Washington State’s My Health My Data Act, and summarize options companies may consider in adjusting their compliance strategies | 2:10pm – 2:40pm

Session II – Four steps to check if online advertising follows privacy laws | 2:40pm – 3:50pm

• What actions make it necessary for customers to either agree to (opt-in) or decline (opt-out) targeted advertising? | 2:40pm – 2:55pm
• What actions are involved in an advertising campaign or technology? | 2:55pm – 3:10pm
  

Break | 3:10pm – 3:20pm

• Who in the online advertising world is responsible for making sure these opt-in and opt-out choices are followed? | 3:20pm – 3:35pm
• What are the main risks companies should keep in mind? | 3:35pm – 3:50pm