Session I - Driving Growth and Scalability Through Effective Rainmaking – Steve Fretzin

If you HATE salespeople and being sold to, this is THE EVENT to attend. As a lawyer, you never thought you’d have to develop your own clients and you never want to be associated with a car salesman. Not to worry! Please join four-time author, podcast host and authority on legal business development Steve Fretzin.

Key topics to be discussed:

• Why we have a negative feeling about sales and salespeople?
• Why buyers are more difficult to deal with than ever before
• How to flip the script on business development to be “sales-free”
• Generating more business through effective business development

Session II - Essential Toolkit for Scaling Your Law Firm – Gideon Grunfeld

We’ve all heard endless advice on growing an individual book of business. But when it comes to doubling, tripling, or otherwise scaling a practice area or an entire law firm, most lawyers lack a clear roadmap. How do you make it happen? Using real-world examples, you’ll gain the tools to evaluate whether scaling is right for you and discover six proven strategies to grow your firm effectively. Whether you’re a solo practitioner curious about adding new associates, a small firm of 2–3 lawyers considering doubling in size, or a midsize firm of 4–12 lawyers planning to open a new office, this session is designed for you.

Key topics to be discussed:

• Why scale?
• Ethical considerations
• Mindset and intent
• Organizational structure
• Five specific business models
• Marketing and branding
• Financial projections

Date / Time: March 27, 2025

• 1:00 pm – 3:10 pm Eastern
• 12:00 pm – 2:10 pm Central
• 11:00 am – 1:10 pm Mountain
• 10:00 am – 12:10 pm Pacific

Closed-captioning available