Focus Groups, Mock Trials, and Big Data – How, when, and why

Jessica Brylo
Jessica Brylo | Trial Dynamics

Jessica Brylo is the owner and lead litigation consultant at Trial Dynamics, a consulting firm dedicated to plaintiff’s civil and criminal defense litigation. She specializes in case framing, jury research, focus groups, mock trials, big data studies, opening statement development, witness preparation, and jury selection.

On-Demand: September 27, 2024

2 hour CLE

Tuition: $195.00
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Program Summary

This talk explores the critical role of various case testing methodologies, including focus groups, mock trials, and big data studies. Jessica Brylo, a national jury consultant, will discuss how these methods provide invaluable insights into juror perceptions, helping you to identify case strengths and weaknesses. The presentation will cover pitfalls commonly seen when attorneys conduct their own focus groups, best practices for designing effective focus groups and mock trials, and interpreting results.

We will also examine the comparative strengths and limitations of big data studies compared to traditional focus groups and mock trials. We’ll explore how big data analytics can provide broad insights into win rates, likely verdict outcomes, and juror profiles.

How can you leverage the strengths of focus groups/mock trials and big data? Which one best fits the case? Where is your money best spent and why? The talk will highlight scenarios where each approach excels and discuss how to integrate both for comprehensive case analysis. Attorneys will learn to make informed decisions about which testing methods best suit their specific case needs.

Key topics to be discussed:

  • Comparison of focus groups, mock trials, and big data studies
  • Interpretation of results from jury research testing
  • Determining which testing methodology is best for various scenarios
  • Tips on conducting your own focus groups

Closed-captioning available

Speakers

Jessica Brylo_myLawCLEJessica Brylo | Trial Dynamics

Jessica Brylo is the owner and lead litigation consultant at Trial Dynamics, a consulting firm dedicated to plaintiff’s civil and criminal defense litigation. She specializes in case framing, jury research, focus groups, mock trials, big data studies, opening statement development, witness preparation, and jury selection.

Over the past two decades, Ms. Brylo has spoken to thousands of jurors and conducted hundreds of mock trials, the results of which she uses to guide case strategy and framing on cases ranging from soft tissue injuries to 9-figure catastrophic injury cases and multi-billion dollar class-action lawsuits.

Ms. Brylo originally trained with one of the nation’s leading trial consultants, David Ball, Ph.D., and is one of a handful in the nation who has studied Arizona Project (1996) videos of real juries deliberating. She has a JD and Masters in Psychology, both from Duke University, and is a past board member of the American Society of Trial Consultants (ASTC).

Agenda

I. Comparison of focus groups, mock trials, and big data studies | 11:00am – 11:30am

II. Interpretation of results from jury research testing | 11:30am – 12:00pm

Break | 12:00pm – 12:10pm

III. Determining which testing methodology is best for various scenarios | 12:10pm –12:40pm

IV. Tips on conducting your own focus groups | 12:40pm – 1:10pm

Credits

Alaska

Approved for CLE Credits
2 General

Our programs are CLE-eligible through Alaska's recognition of multi-jurisdictional reciprocity.
Alabama

Pending CLE Approval
2 General

Arkansas

Approved for CLE Credits
2 General

Our programs are CLE-eligible through Arkansas's recognition of multi-jurisdictional reciprocity.
Arizona

Approved for CLE Credits
2 General

California

Approved for CLE Credits
2 General

Colorado

Pending CLE Approval
2 General

Connecticut

Approved for CLE Credits
2 General

District of Columbia

No MCLE Required
2 General Hours

Delaware

Pending CLE Approval
2 General

Florida

Approved via Attorney Submission
2.5 General Hours

Receive CLE credit in Florida via attorney submission.
Georgia

Approved for CLE Credits
2 General

Hawaii

Approved for CLE Credits
2 General

Iowa

Pending CLE Approval
2 General

Idaho

Pending CLE Approval
2 General

Illinois

Approved for CLE Credits
2 General

Indiana

Approved for CLE Credits
2 General

Kansas

Pending CLE Approval
2 General

Kentucky

Pending CLE Approval
2 General

Louisiana

Pending CLE Approval
2 General

Massachusetts

No MCLE Required
2 General Hours

Maryland

No MCLE Required
2 General Hours

Maine

Pending CLE Approval
2 General

Michigan

No MCLE Required
2 General Hours

Minnesota

Approved for CLE Credits
2 General

Missouri

Approved for CLE Credits
2.4 General

Mississippi

Pending CLE Approval
2 General

Montana

Pending CLE Approval
2 General

North Carolina

Pending CLE Approval
2 General

North Dakota

Approved for CLE Credits
2 General

Our programs are CLE-eligible through North Dakota’s recognition of multi-jurisdictional reciprocity. Section 1, Policy 1.14
Nebraska

Pending CLE Approval
2 General

myLawCLE reports attendance to Nebraska on each attorney's behalf for all programs. Please do not self-report.
New Hampshire

Approved for CLE Credits
120 General minutes

As of July 1, 2014, the NHMCLE Board no longer provides pre- or post-approval of courses. Attendees must self-determine whether a program is eligible for credit, and self-report their attendance online at www.nhbar.org, based on qualification provisions of Rule 53.
New Jersey

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New Jersey's recognition of multi-jurisdictional reciprocity, except for the courses required under BCLE Reg. 201:2
New Mexico

Approved for CLE Credits
2 General

Nevada

Approved for CLE Credits
2 General

New York

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New York’s Approved Jurisdiction Group “A”.
Ohio

Pending CLE Approval
2 General

Oklahoma

Pending CLE Approval
2.5 General

Oregon

Pending CLE Approval
2 General

Pennsylvania

Approved for CLE Credits
2 General

Rhode Island

Pending CLE Approval
2.5 General

South Carolina

Pending CLE Approval
2 General

South Dakota

No MCLE Required
2 General Hours

Tennessee

Approved for CLE Credits
2 General

Texas

Approved for CLE Credits
2 General

Utah

Pending CLE Approval
2 General

Virginia

Not Eligible
2 General Hours Hours

Vermont

Approved for CLE Credits
2 General

Washington

Approved via Attorney Submission
2 Law and Legal Hours

Receive CLE credit in Washington via attorney submission.
Wisconsin

Approved for CLE Credits
2 General

West Virginia

Pending CLE Approval
2.4 General

Wyoming

Pending CLE Approval
2 General

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