Succession Planning and Sale Mastery for Lawyers: Ethical Transitions, Valuation Pitfalls, and Strategic Growth Through Law Firm Sales

Jeremy E. Poock
Alay Yajnik
Dominic Grew
Jeremy E. Poock | Senior Attorney Match
Alay Yajnik | Senior Attorney Match
Dominic Grew | Elevate Business Coaching
Live Video-Broadcast: September 19, 2025

2 hour CLE

Tuition: $195.00
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Program Summary

Session I - Succession Planning for Lawyers: Ethical Transitions, Maximizing Value for Sellers & Strategic Growth for Purchasers – Jeremy E. Poock

As the legal profession continues to face a demographic shift, succession planning has emerged as a critical priority for attorneys and law firm leadership. With a significant percentage of lawyers nearing retirement age, the need for structured, ethical, and value-driven transitions continues to rise.

This CLE session, led by Jeremy E. Poock, Esq.—a nationally recognized expert in law firm sales and the founder of Senior Attorney Match—offers practical and strategic guidance for attorneys considering succession planning for their law firms and growing law firms contemplating growth by acquisition. Drawing on Jeremy’s extensive experience with facilitating law firm sales and mergers, this session explores the legal, ethical, and business frameworks essential to selling and purchasing a law firm. Attendees will gain actionable tools for valuing a practice, understanding options for sellers and purchasers, and navigating ethical rules associated with succession planning for lawyers.

This session is especially valuable for law firm owners, managing partners, and solo practitioners.

Key topics to be discussed:

  • Valuation methods for law firm sales
  • The 3 options for selling a law firm
  • Ethical considerations under the Rules of Professional Conduct relating to succession planning for Lawyers
  • Items to update & organize 12-24 months before selling a law firm
  • The top 5 mistakes to avoid before selling a law firm
  • Post-sale: The 4 steps needed to achieve success

Session II - A Triumphant Exit: Preparing Your Law Firm for Sale – Alay Yajnik, Dominic Grew and Jeremy E. Poock

This session will provide law firm owners with ideas and tips for preparing their most valuable asset for a successful sale. We will demystify the process, moving beyond the day-to-day operations to focus on the key pillars that drive a firm’s value. Participants will learn how to prepare their firm for a smooth and profitable transition. The panel will cover three critical topics: financial health, operational readiness, and team performance. We will discuss how to optimize a firm’s financial statements and origination metrics to attract a serious buyer, the importance of documenting and systemizing workflows to prove a firm can run without the owner, and how to assess and showcase the firm's team performance, highlighting key metrics like productivity, client satisfaction, and retention. By focusing on these actionable steps, we can empower owners to build a solid foundation for a successful exit.

Key topics to be discussed:

  • Financial health
  • Operational readiness
  • Team performance

Date / Time: September 19, 2025

  • 1:00 pm – 3:10 pm Eastern
  • 12:00 pm – 2:10 pm Central
  • 11:00 am – 1:10 pm Mountain
  • 10:00 am – 12:10 pm Pacific

Closed-captioning available

Speakers

Jeremy E. Poock | Senior Attorney Match

Jeremy E. Poock, Esq. is the founder of Senior Attorney Match, Inc., which designs and brokers law firm sales and mergers.

Recognizing a market need for Senior Attorneys to monetize the value for their well-established law practices and the constant need for growing law firms to generate new clients and referral sources, Jeremy founded Senior Attorney Match in 2013 to address both of those needs.

Prior to founding Senior Attorney Match, Jeremy practiced business law in Massachusetts with a focus on representing buyers and sellers in the sales of their small businesses.

Jeremy leads the monthly livestream programs, The State of the Market for Law Firm Sales in 11 Minutes and The Ask the Law Firm Seller Show, which appear on the Law Firm Seller YouTube Channel and LinkedIn Live.

 

Alay Yajnik | Law Firm Success Group

Alay Yajnik is a law firm growth expert, speaker, and founder of Law Firm Success Group. He has run a $100MM business and built a $5MM business from the ground up. As the acting Director of Marketing and Business Development for a 40+ attorney law firm, he helped the firm grow from 40 to 50 attorneys during the Pandemic. Alay is dedicated to helping busy lawyers across the country make more money, work fewer hours, and spend more time doing the things they love by running their law firm as a business. Alay is the author of Staffing Up: The Attorney’s Guide to Hiring Top Talent, the first book on hiring for lawyers. He is the founder of Law Firm Success Group and the host of the Lawyer Boss Life podcast. Alay Yajnik holds an MBA in Finance and Marketing from Santa Clara University.

 

Dominic Grew | Elevate Business Coaching

Dominic is the founder of Elevate Business Coaching, a Boston-based firm that works exclusively with law firms and their lawyers to help them build, manage, and grow successful practices. Through tailored coaching, training, and consulting, Dominic and his team empower legal professionals to strengthen their leadership, improve operations, and drive sustainable growth.

Before launching Elevate in 2018, Dominic built a successful career in investment management, where he held senior roles in relationship management, product strategy, and operations. He now brings that strategic and operational expertise to the legal industry, helping attorneys navigate the business side of practice with clarity and confidence.

Recognized for his practical insights and impactful approach, Dominic is a sought-after speaker on law firm growth, leadership and succession. He has been named a top Business Development Coach by Massachusetts Lawyers Weekly for four consecutive years.

Agenda

Session I – Succession Planning for Lawyers: Ethical Transitions, Maximizing Value for Sellers & Strategic Growth for Purchasers | 1:00pm – 2:00pm

  • Valuation methods for law firm sales
  • The 3 options for selling a law firm
  • Ethical considerations under the Rules of Professional Conduct relating to succession planning for Lawyers
  • Items to update & organize 12-24 months before selling a law firm
  • The top 5 mistakes to avoid before selling a law firm
  • Post-sale: The 4 steps needed to achieve success

Break | 2:00pm – 2:10pm

Session II – A Triumphant Exit: Preparing Your Law Firm for Sale | 2:10pm – 3:10pm

  • Financial health
  • Operational readiness
  • Team performance

Credits

Alaska

Approved for CLE Credits
2 General

Our programs are CLE-eligible through Alaska’s recognition of multi-jurisdictional reciprocity.
Alabama

Pending CLE Approval
2 General

Arkansas

Approved for CLE Credits
2 General

Arizona

Approved for CLE Credits
2 General

California

Approved for CLE Credits
2 General

Colorado

Pending CLE Approval
2 General

Connecticut

Approved for CLE Credits
2 Ethics / Professionalism

District of Columbia

No MCLE Required
2 CLE Hour(s)

Delaware

Pending CLE Approval
2 General

Florida

Approved via Attorney Submission
2.5 General Hours

Receive CLE credit in Florida via attorney submission.
Georgia

Pending CLE Approval
2 General

Hawaii

Approved for CLE Credits
2.4 General

Iowa

Pending CLE Approval
2 General

Idaho

Pending CLE Approval
2 General

Illinois

Pending CLE Approval
2 General

Indiana

Pending CLE Approval
2 NLS Credit

Kansas

Pending CLE Approval
2 Law Practice Management

Kentucky

Pending CLE Approval
2 General

Louisiana

Pending CLE Approval
2 Law Office Management

Massachusetts

No MCLE Required
2 CLE Hour(s)

Maryland

No MCLE Required
2 CLE Hour(s)

Maine

Pending CLE Approval
2 General

Michigan

No MCLE Required
2 CLE Hour(s)

Minnesota

Pending CLE Approval
2 General

Missouri

Approved for CLE Credits
2.4 General

Mississippi

Pending CLE Approval
2 General

Montana

Pending CLE Approval
2 General

North Carolina

Pending CLE Approval
2 General

North Dakota

Approved for CLE Credits
2 General

Our programs are CLE-eligible through North Dakota’s recognition of multi-jurisdictional reciprocity. Section 1, Policy 1.14
Nebraska

Pending CLE Approval
2 General

myLawCLE reports attendance to Nebraska on each attorney’s behalf for all programs. Please do not self-report.
New Hampshire

Approved for CLE Credits
120 Ethics / Professionalism minutes

As of July 1, 2014, the NHMCLE Board no longer provides pre- or post-approval of courses. Attendees must self-determine whether a program is eligible for credit, and self-report their attendance online at www.nhbar.org, based on qualification provisions of Rule 53.
New Jersey

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New Jersey’s recognition of multi-jurisdictional reciprocity, except for the courses required under BCLE Reg. 201:2
New Mexico

Approved for CLE Credits
2 General

Nevada

Pending CLE Approval
2 General

New York

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New York’s Approved Jurisdiction Group “B”.
Ohio

Pending CLE Approval
2 General

Oklahoma

Pending CLE Approval
2.5 General

Oregon

Pending CLE Approval
2 General

Pennsylvania

Approved for CLE Credits
2 General

Rhode Island

Pending CLE Approval
2.5 General

South Carolina

Pending CLE Approval
2 General

South Dakota

No MCLE Required
2 CLE Hour(s)

Tennessee

Pending CLE Approval
2 General

Texas

Approved for CLE Credits
2 General

Utah

Pending CLE Approval
2 Professionalism & Civility

Virginia

Not Eligible
2 General Hours

Vermont

Approved for CLE Credits
2 Law Practice Programming

Washington

Approved via Attorney Submission
2 Other (Office Management) Hours

Receive CLE credit in Washington via attorney submission.
Wisconsin

Pending CLE Approval
2 Law Practice Management

West Virginia

Pending CLE Approval
2.4 General

Wyoming

Pending CLE Approval
2 General

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