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2025-07-09 14:00:00

1 Credits

Strategies for personal injury lawyers to build ethical, effective marketing while maintaining professional integrity and bar compliance.

2025-07-09 14:00:00

Strategies for personal injury lawyers to build ethical, effective marketing while maintaining professional integrity and bar compliance.

2025-07-09 14:00:00

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

1000+

Live stream programs

24/7

Access to live webinars & recordings

70,000+

Trusted by Legal Professionals

Key topics that will be covered

What will you learn

Attorneys will learn how to balance engaging potential clients with maintaining professional integrity across online communications, social media, SEO, and traditional media channels.

What will you gain

Attorneys will gain actionable strategies for building ethical marketing practices that attract the right clients while staying compliant with ABA and state bar guidelines.

Ethics Rules
Understand key rules including misleading communications, solicitation, fees, and unauthorized practice.
Core Messaging
Define your brand clearly with client-centered language that stands out in crowded markets.
Digital Marketing
Use Google Ads, SEO, and social media effectively while maintaining ethical compliance.
Vendor Management
Ask marketing vendors the right questions to ensure they understand legal ethics rules.
In-Person Strategies
Build visibility through networking, community involvement, and professional organizations.
Red Flags
Recognize over-promising outcomes, manipulative content, and unmonitored automation as warning signs.

What will you learn

Attorneys will learn how to balance engaging potential clients with maintaining professional integrity across online communications, social media, SEO, and traditional media channels.

What will you gain

Attorneys will gain actionable strategies for building ethical marketing practices that attract the right clients while staying compliant with ABA and state bar guidelines.

Agenda

Session 1

Ethical Guidelines for Lawyer External Communications

Session 2

Selecting Effective Public Visibility Strategies and Tools

Session 3

Balancing Aggressive Marketing with Professional Integrity

clock 2:00 pm - 2:20 pm EST

Ethical Guidelines for Lawyer External Communications

Jeremy Babener

Structured Consulting

Melissa Delaney

PI Presence

This session covers the foundational ethics rules governing attorney marketing, including Rule 7.1 on misleading communications, Rule 7.3 on solicitation, and Rule 5.3 on non-lawyer assistance. Attendees will learn how to craft compliant messaging, avoid common pitfalls with testimonials and taglines, and properly vet marketing vendors for ethics compliance.

Jeremy Babener

Structured Consulting

Melissa Delaney

PI Presence

clock 2:20 pm - 2:40 pm EST

Selecting Effective Public Visibility Strategies and Tools

Jeremy Babener

Structured Consulting

Melissa Delaney

PI Presence

Explore the full spectrum of marketing tools available to personal injury attorneys, from digital strategies like SEO, Google Ads, and social media to traditional advertising and in-person networking. This session provides practical guidance on optimizing each channel while maintaining cost-effectiveness and brand consistency across platforms.

Jeremy Babener

Structured Consulting

Melissa Delaney

PI Presence

clock 2:40 pm - 3:00 pm EST

Balancing Aggressive Marketing with Professional Integrity

Jeremy Babener

Structured Consulting

Melissa Delaney

PI Presence

Learn to identify red flags in legal marketing such as over-promising outcomes, manipulative content, and unmonitored automation that can damage your reputation. This session delivers a best-practice checklist for vendor accountability, internal approval systems, and maintaining trust while building a strong public presence.

Jeremy Babener

Structured Consulting

Melissa Delaney

PI Presence

01 03
Prev
Next

speakers

Joe Ervin

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Kevin Foley

Reminger Co
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Grant H. Lawson

The Law Firm for Truck Safety, LLP
A Partner at The Law Firm for Truck Safety. He focuses exclusively on cases involving commercial motor vehicle crashes and wrongful death. Joe also holds a valid class “A” commercial driver’s license with endorsements for double/triple trailers and tankers.

Education & Credentials

A 2013 graduate of the Gerry Spence Trial Lawyers College in Dubois, Wyoming, Joe is rated AV Preeminent™ by Martindale-Hubbell — the highest peer rating for exceptional legal ability and ethics. He is among the first nine attorneys nationwide to earn board certification in Truck Accident Law from the National Board of Trial Advocacy.

Recognition & Leadership

Joe received the Roadway Safety Award from the American Association for Justice (AAJ) for his commitment to improving highway safety.
 He currently serves as Co-Chair of the Academy of Truck Accident Attorneys (ATAA) Safety Committee, advocating for higher safety standards across the trucking industry.

Professional Involvement

Joe serves on the faculty of the AAJ Advanced Trial Advocacy College: Litigating Truck Collision Cases (2015 & 2024).
 He is an active member of AAJ’s Trucking Litigation Group and sits on the Board of Regents for the Academy of Truck Accident Attorneys.

Experience

Joe frequently consults and co-counsels on complex commercial truck cases. His proven track record includes numerous successful trials against motor carriers and truck leasing companies — delivering justice for victims of commercial vehicle accidents.

Jeremy Babener

Structured Consulting

Melissa Delaney

PI Presence

Jeremy Babener

Structured Consulting

Jeremy advises plaintiffs and plaintiff lawyers on tax strategies at settlement, leveraging experience from the U.S. Treasury’s Office of Tax Policy.

Professional Involvement

Serves on the legal committees of the three national settlement planning associations.

Experience

Previously served in the U.S. Treasury's Office of Tax Policy; currently advises plaintiffs and plaintiff lawyers on tax strategies at settlement.

Jeremy Babener

Structured Consulting

Jeremy advises plaintiffs and plaintiff lawyers on tax strategies at settlement, leveraging experience from the U.S. Treasury’s Office of Tax Policy.

Professional Involvement

Serves on the legal committees of the three national settlement planning associations.

Experience

Previously served in the U.S. Treasury's Office of Tax Policy; currently advises plaintiffs and plaintiff lawyers on tax strategies at settlement.

Melissa Delaney

PI Presence

Melissa Delaney is a public presence professional who works with attorneys and other brand professionals to elevate their company, practice areas, and individual brands through websites, social media strategies, digital content, communications, and business development coaching.

Education & Credentials

Master's degree in organizational psychology

Professional Involvement

Works with companies to create corporate events including large corporate retreats, national conferences, local industry events, and in-house training sessions.

Experience

Works with clients on crafting websites, social media strategies, digital content and communications, newsletter development, brochures and other client directed communications. Has great experience drafting requests for proposals (RFP's) and pitches. Coaches attorneys individually and in team environments. Has experience supporting practice groups including Entertainment, Life Sciences, Intellectual Property, Finance, Project Development, Housing, Cybersecurity, Healthcare and FDA, Class Action, and general Litigation teams with global reach.

Plans

Proven CLE solutions for every legal professional

Access type Individual Purchase Basic Premium Most Popular Corporate CLE Plan
Price
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
$395/year
One-time purchase
Custom
based on firm size
Access type Pay per class Unlimited annual access Unlimited access for all firm members
Number of Available Webinars 1 1,000+ 1,000+
Number of New Webinars Added Yearly Limited 500+ 500+
Earn "Live" CLE credit Included Included Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included Included Included
Attend "Live" Re-Broadcasts Included Included Included
Exclusive Partner Webinars & Events Included Included
Special credits (Ethics, Elimination
of Bias, etc.)
Included Included
Instant Certificates After Completion Included Included
Personalized CLE Platform Included Included
Live Conferences Included
Bootcamps Included
Individual Purchase
Basic
Premium
Corporate CLE Plan
$95 – $245
Price varies based
on the course duration
of 1 to 3+ hours
Access type Pay per
class
Number of Available Webinars 1
Number of New Webinars Added Yearly Limited
Earn "Live" CLE credit Included
Ability to Ask Questions During
the Presentation via a Chat Box
Included
Attend "Live" Re-Broadcasts Included
Exclusive Partner Webinars & Events
Special credits (Ethics, Elimination
of Bias, etc.)
Instant Certificates After Completion
Personalized CLE Platform
Live Conferences
Bootcamps

Why Attend

Why this 
program matters

Thorough understanding of ethical marketing rules protects attorneys from malpractice claims, bar discipline, and reputational damage while enabling effective client acquisition.
$2.5B
Total spent on legal services advertising in 2024 across nearly 27 million ads in the United States. (American Tort Reform Association, 2025)
96%
Of people seeking legal advice use a search engine to begin their research for an attorney. (Google/Law Firm Marketing Pros, 2024)
4in5
Attorneys will face a malpractice lawsuit at some point during their career according to the American Bar Association. (ABA Journal)
70%
Of malpractice claims are filed against law firms with one to five attorneys, highlighting risk for smaller practices. (ABA/Embroker, 2025)

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Join live events with top attorneys and real-world case insights.
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Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
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Deep-dive training programs designed to build advanced, practical legal skills fast.
Expanding practice
Expand your expertise and grow your client reach with new practice areas.
Live conferences
Join live events with top attorneys and real-world case insights.
Live webinars
Attend expert-led sessions in real time and earn accredited CLE credit from anywhere.
Legal Bootcamps
Deep-dive training programs designed to build advanced, practical legal skills fast.

MCLE Credits

Alabama
Pending
Alaska
Approved
Arizona
Approved
Arkansas
Approved
California
Approved
Colorado
Pending
Connecticut
Approved
Delaware
Pending
District of Columbia
No Required
Florida
Approved
Georgia
Approved
Hawaii
Approved
Idaho
Pending
Illinois
Pending
Indiana
Pending
Iowa
Pending
Kansas
Approved
Kentucky
Pending
Louisiana
Pending
Maine
Pending
Maryland
No Required
Massachusetts
No Required
Michigan
No Required
Minnesota
Approved
Mississippi
Pending
Missouri
Approved
Montana
Pending
Nebraska
Pending
Nevada
Pending
New Hampshire
Approved
New Jersey
Approved
New Mexico
Approved
New York
Approved
North Carolina
Pending
North Dakota
Approved
Ohio
Approved
Oklahoma
Pending
Oregon
Pending
Pennsylvania
Approved
Rhode Island
Pending
South Carolina
Pending
South Dakota
No Required
Tennessee
Approved
Texas
Approved
Utah
Pending
Vermont
Approved
Virginia
Not Eligible
Washington
Approved
West Virginia
Pending
Wisconsin
Pending
Wyoming
Pending

Alabama

Requirements

The Alabama State Bar MCLE Commission requires attorneys to complete 12 credits, including 1 ethics, by December 31 of each year. All credits must be reported by February 15 of the following year. A maximum of 12 credits, including 1 ethics credit, may be carried over for 1 year only.  

Formats

  • Attorneys can earn unlimited “live” credit through live seminars, live webcasts, and co-sponsored locations with MyLAWCLE-Alabama approved programs
  • Attorneys are limited to 6 credits per compliance period of “online” programs through MyLAwCLE On-Demand programs