To Brand or Not to Brand: Legal Dimensions of Franchising, Branding, and Dispute Resolution (Presented by HospitalityLawyer.com)

Andrew J. Sherman
Andrew J. Sherman
Brown Rudnick

Andrew J. Sherman is a partner in Brown Rudnick’s Transactions Practice Group and co-practice group leader of the firm's Emerging Growth Companies & Venture Capital group. A recognized authority on the legal and strategic aspects of business growth, Andrew’s practice is concentrated on domestic and international franchising, mergers and acquisitions, and corporate counseling.

Samuel C. Wolf
Samuel C. Wolf
Brown Rudnick

Samuel Wolf is an associate in the firm’s Transactions Practice Group and a member of the Franchise Group. Sam’s practice centers on negotiating and drafting corporate and franchise-related agreements, preparing franchise disclosure documents, franchise agreements, area development agreements, area representative agreements, closing acquisition and sale transactions, and advising clients on franchisee/franchisor relational matters in mergers and acquisitions.

Live Video-Broadcast: September 26, 2025

2 hour CLE

Tuition: $195.00
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Program Summary

The program will cover the role of trademarks in franchising, the source of trademark rights in the U.S., trademark value and goodwill, the benefits of obtaining a federal registration with the USPTO and the enforcement of trademark rights, the optimal selection of a trademark, advantages and disadvantages of franchising as a growth vehicle and how it compares with other methods of business expansion followed by a discussion of single-unit franchises, the three most common forms of multi-unit franchises, and general tips for drafting franchise agreements. The program will also address the unique regulatory scheme of franchising at the federal and state level. Lastly, the panel will cover common dispute resolution issues unique to franchising, including the interplay between the Federal Arbitration Act and state franchise relationship statutes.

Key topics to be discussed:

  • Trademark fundamentals in franchising
  • Franchising as a growth strategy
  • Franchise structures & agreements
  • Regulatory framework
  • Dispute resolution in franchising

Date / Time: September 26, 2025

  • 1:00 pm – 3:10 pm Eastern
  • 12:00 pm – 2:10 pm Central
  • 11:00 am – 1:10 pm Mountain
  • 10:00 am – 12:10 pm Pacific

Closed-captioning available

Speakers

Andrew J. Sherman | Brown Rudnick

Andrew J. Sherman is a partner in Brown Rudnick’s Transactions Practice Group and co-practice group leader of the firm’s Emerging Growth Companies & Venture Capital group. A recognized authority on the legal and strategic aspects of business growth, Andrew’s practice is concentrated on domestic and international franchising, mergers and acquisitions, and corporate counseling.

Andrew focuses his practice on issues affecting business growth for companies at all stages, including developing strategies for licensing and leveraging intellectual property and technology assets, intellectual asset management and harvesting, as well as international corporate transactional and franchising matters.

He has served as a legal and strategic advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies across a number of diverse industries, including leisure and hospitality, food & beverage, retail, financial services, energy, manufacturing, health and life sciences, sports, entertainment and music. He has represented U.S. and international clients from early stage, rapidly growing startups, to closely held franchisors and middle market companies, to multibillion-dollar international conglomerates. He also counsels on issues such as franchising, licensing, joint ventures, strategic alliances, capital formation, distribution channels, technology development, and mergers and acquisitions.

Andrew has written nearly 30 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property, most of which can be found on Amazon. He also has published many articles on similar topics and is a frequent keynote speaker at business conferences, seminars, and webinars. He has appeared as a guest commentator on CNN, NPR, and CBS News Radio, among others, and has been interviewed on legal topics by The Wall Street Journal, USA Today, Forbes, U.S. News & World Report, and other publications.

Andrew serves as an adjunct professor in the MBA programs at the University of Maryland, as well as the Georgetown University Law Center. Andrew is a multiple recipient of the University of Maryland at College Park’s Krowe Excellence in Teaching Award.

 

Samuel C. Wolf | Brown Rudnick

Samuel Wolf is an associate in the firm’s Transactions Practice Group and a member of the Franchise Group. Sam’s practice centers on negotiating and drafting corporate and franchise-related agreements, preparing franchise disclosure documents, franchise agreements, area development agreements, area representative agreements, closing acquisition and sale transactions, and advising clients on franchisee/franchisor relational matters in mergers and acquisitions. Sam also has experience resolving regulatory problems for franchisors, drafting beer distribution agreements, and designing nationwide exemption-based franchise plans.

Prior to joining Brown Rudnick, Sam was a senior counsel for a national firm and an associate at Lewitt, Hackman, Shapiro, Marshall & Harlan specializing in franchise and distribution law.

Sam is a Certified Specialist in Franchise and Distribution Law designated by the State Bar of California Board of Legal Specialization and has been recognized as one of Southern California’s Rising Stars in Franchise and Dealership law by Super Lawyers.

Agenda

I. Trademark fundamentals in franchising | 1:00pm – 1:20pm

II. Franchising as a growth strategy | 1:20pm – 1:40pm

III. Franchise structures & agreements | 1:40pm – 2:00pm

Break | 2:00pm – 2:10pm

IV. Regulatory framework | 2:10pm – 2:40pm

V. Dispute resolution in franchising | 2:40pm – 3:10pm

Credits

Alaska

Approved for CLE Credits
2 General

Our programs are CLE-eligible through Alaska's recognition of multi-jurisdictional reciprocity.
Alabama

Pending CLE Approval
2 General

Arkansas

Approved for CLE Credits
2 General

Arizona

Approved for CLE Credits
2 General

California

Approved for CLE Credits
2 General

Colorado

Pending CLE Approval
2 General

Connecticut

Approved for CLE Credits
2 General

District of Columbia

No MCLE Required
2 CLE Hour(s)

Delaware

Pending CLE Approval
2 General

Florida

Approved via Attorney Submission
2.5 General Hours

Receive CLE credit in Florida via Attorney Submission.
Georgia

Pending CLE Approval
2 General

Hawaii

Approved for CLE Credits
2.4 General

Iowa

Pending CLE Approval
2 General

Idaho

Pending CLE Approval
2 General

Illinois

Pending CLE Approval
2 General

Indiana

Pending CLE Approval
2 General

Kansas

Pending CLE Approval
2 Substantive

Kentucky

Pending CLE Approval
2 General

Louisiana

Pending CLE Approval
2 General

Massachusetts

No MCLE Required
2 CLE Hour(s)

Maryland

No MCLE Required
2 CLE Hour(s)

Maine

Pending CLE Approval
2 General

Michigan

No MCLE Required
2 CLE Hour(s)

Minnesota

Pending CLE Approval
2 General

Missouri

Approved for CLE Credits
2.4 General

Mississippi

Pending CLE Approval
2 General

Montana

Pending CLE Approval
2 General

North Carolina

Pending CLE Approval
2 General

North Dakota

Approved for CLE Credits
2 General

Our programs are CLE-eligible through North Dakota’s recognition of multi-jurisdictional reciprocity. Section 1, Policy 1.14
Nebraska

Pending CLE Approval
2 General

The Federal Bar Association reports attendance to Nebraska on each attorney's behalf for all programs. Please do not self-report.
New Hampshire

Approved for CLE Credits
120 General Minutes

As of July 1, 2014, the NHMCLE Board no longer provides pre- or post-approval of courses. Attendees must self-determine whether a program is eligible for credit, and self-report their attendance online at www.nhbar.org, based on qualification provisions of Rule 53.
New Jersey

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New Jersey's recognition of multi-jurisdictional reciprocity, except for the courses required under BCLE Reg. 201:2
New Mexico

Approved for CLE Credits
2 General

Nevada

Pending CLE Approval
2 General

New York

Approved for CLE Credits
2.4 General

Our programs are CLE-eligible through New York’s Approved Jurisdiction Group “B”.
Ohio

Pending CLE Approval
2 General

Oklahoma

Pending CLE Approval
2.5 General

Oregon

Pending CLE Approval
2 General

Pennsylvania

Approved for CLE Credits
2 General

Rhode Island

Pending CLE Approval
2.5 General

South Carolina

Pending CLE Approval
2 General

South Dakota

No MCLE Required
2 CLE Hour(s)

Tennessee

Pending CLE Approval
2 General

Texas

Approved for CLE Credits
2 General

Utah

Pending CLE Approval
2 General

Vermont

Approved for CLE Credits
2 General

Washington

Approved via Attorney Submission
2 Law and Legal Hours

Receive CLE credit in Washington via Attorney Submission. myLawCLE will supply Washington state attorneys with instructions on how to gain credit.
Wisconsin

Pending CLE Approval
2.4 General

West Virginia

Pending CLE Approval
2.4 General

Wyoming

Pending CLE Approval
2 General

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